DJ SCOTT LA ROCK - Old School Saturday with WWETV
- wwetvsports21
- May 20, 2017
- 3 min read
Violent Death Halts Rap Musician's Rise
By ESTHER IVEREM
Published: August 31, 1987
By age 25, Scott (La Rock) Sterling had achieved what many people only dream of.
As part of a duo called Boogie Down Productions, he was on the verge of signing a major recording contract with Warner Brothers Records. Their first album - a collection of rhythmic rap tunes on a smaller label, B-Boy Records - was about to hit the record charts and he had kept a promise he had made to himself: He, a young man from the South Bronx who had become a high school basketball star and had earned a bachelor's degree in business, would settle for nothing less than stardom. It All Comes to an End.
All that came to an end Wednesday when Mr. Sterling was fatally shot outside the Highbridge Garden Homes on University Avenue in the South Bronx.
According to police and hospital reports, at least one gunman fired from an apartment window across the street at a jeep occupied by Mr. Sterling and four friends, striking him in the head and neck. His companions, none of whom were injured, took him to Lincoln Hospital. He was transferred to Misericordia Hospital, where he died Thursday.
There have been no arrests in the case. The police believe Mr. Sterling was caught up in a dispute but had not been singled out as a target.
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The above is an excerpt from The New York Times in the mid 1980's about the legendary DJ Scott LaRock within hours of his untimely passing. WHO?MAG TV Hip Hop Talk in late 2016 got Just-Ice to retell the story behind the day of Scott La Rock died. Boogie Down Productions in 1987 signed him and released Kool & Deadly. Just-Ice, Scott La Rock, and other associates were celebrating the release at an upper Manhattan McDonald’s.

Just-Ice explained that while sitting, KRS-One received a phone call from D-Nice. The crew, which was gathered at 68th and Broadway, discussed helping the young artist. Just-Ice and KRS stayed behind while their friend Robocop and Scott La Rock headed to where D-Nice was. Just-Ice says that Scott La Rock didn’t even realize he was shot in the back of the head until he complained of being dizzy in the front passenger seat of Robocop’s vehicle and it was the last the crew heard from him.
In the rest of the clip, Just-Ice explained that when they got to the Webster Projects, the assailant who shot Scott La Rock did so from a rooftop some 17 to 20 stories high with a .22 caliber weapon. Just-Ice says that he and members of the entourage found the shooter inside the famed Latin Quarter nightclub but didn’t elaborate beyond that moment in the teaser clip. Other points covered in the clip include Just-Ice’s thoughts on him being an originator of gangsta rap, the current state of Hip Hop, and other highlights. Watch Just-Ice retell the story around DJ Scott La Rock’s shooting.
He lived from March 2, 1962 – August 27, 1987 and help create one of the most popular hip hop groups ever through Boogie Down Productions.
History was made this week as DJ Scott La Rock had his son Scott La Rock Jr. along with New York City Councilman Fernando Cabrera presented DJ Scott La Rock Boulevard.

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