TIDAL HAS FLOPPED SO MUCH IT HELPED BOOST SPOTIFY SALES

Tidal climbed into the US iPhone top 20 download chart briefly following the event, but has since crashed out of the top 700.

It doesn't seem to have taken down its rivals with it either. On 20 April, Pandora and Spotify occupied the number three and four positions - marking the first time two music streaming apps have placed in the top 4 simultaneously and knocking down the world-conquering Candy Crush in the process.

Spotify's resurgence in the iPad chart began on the day of Tidal's launch last week, suggesting that in spite of its criticism of the app, Tidal ultimately just increased public awareness of Spotify.

Tidal's CEO was sacked in a "streamlining" move following the launch, with new CEO Peter Tonstad, formerly of the Norwegian Ministry of Environment facing a difficult challenge ahead of him.

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