LUPE FIASCO - THE INSTRUMENTAL UNRELEASED VIDEO

Director Chris Adams speaks on video and difficulty releasing via Atlantic Records:

Back in 2006 Impakt studio was tasked with producing several projects for 1st & 15th artist Lupe Fiasco which included music videos for Kick Push, He say She say, Emperors Soundtrack, as well as support for album cover shoots, EPK’s and commercials. It was a great relationship for us. 1st & 15th C.E.O. Chilly really gave us total creative control over the projects and Lupe really liked what we were doing. I remember Lupe looking around our studio office and seeing anime dvd’s, action figures, skateboards, posters of Che Guevara and smiling saying “I know i’m in the right place”. So we did Kick Push and I remember Lupe was at the Grammy’s while we were finishing it up and we sent him a private link to a snippet of the video hosted on our server.

When all of a sudden our phone started blowing up it was Atlantic records, the snippet had leaked on the internet. A hacker who was a Lupe fan got into our server and posted the snippet online and also locked us out of our server! It was chaos we had to call the host company to shut down our site! Soon after, Kick Push was released. It was doing very well so Lupe put a poll on his myspace page, which at the time he would personally manage and respond to his fans to the tune of about 2 hours a day, the poll was for the fans to decide what video he would do next and overwhelmingly it was for the song American Terrorist, a volatile song to say the least but one of my favorites. So we came up with a Crazy Idea for the video which im not going to tell because id like to use the concept one day, and sent it to Atlantic records…they were not happy with it. It was an idea that would definitely be controversial and Lupe loved it.

Read more at http://www.fakeshoredrive.com/2014/10/video-lupe-fiasco-instrumental-unreleased-video.html/#iecpgSeuDPsaYFw1.99

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