Independent Artists to be removed from Youtube?
- wwetvsports21
- Jun 18, 2014
- 2 min read
It’s being reported that the media sharing giant will be removing indie artists of all genres from its site.
According to Forbes.com, some of your favorite videos may disappear forever from YouTube.
The site, which is owned by Google, has already signed licensing deals with most of the music industry’s major distributors, however, the independent labels are refusing the allegedly unfair deals that Google has set up for them.
With YouTube building up a paid subscription service, the indies are being faced with two options; sign the licensing deals or face being left off the service AND have your content removed from the site.
“While we wish that we had a 100% success rate, we understand that is is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience”, says Robert Kyncl, VP and Global Head of Business at YouTube.
The new service is alleged to be called MusicPass and is intended to change the way people use YouTube. Users will be able to download music just like Spotify, iTunes Radio, and Amazon’s recently added Prime Music.
Another article by Digital Music News has a contrasting report which states that Youtube ISN'T removing independent artists.
The article states:
A source very familiar with YouTube Music’s streaming partner agreement, who would like to remain anonymous, told us today:
“With the surrounding text (and other things I’ve read including the partner agreement) I take it to say “We’re blocking videos [from monetization].” When they say “platform” they mean content ID. Saying they’re blocking videos from YouTube doesn’t make any logical sense to YouTube as a platform. One thing I’ve noticed from working with them is they tend to use a lot of insider language when trying to communicate with the masses. It’s very confusing.”
This source explained that the “account” they refer to is the CMS account you get from YouTube when you become an approved partner of their video monetization program and the account partners use to manage content ID claims. Since the streaming service and content ID will be managed under the same partner agreement, you must agree to both.
So, monetization will be shut down from videos that contain music that has not been submitted to YouTube’s music streaming service.
It’s well documented that YouTube’s proposed royalty rate for independent labels and musicians on its pending music streaming service is horribly unbalanced. Independent music licensing company Merlin’s CEO, Charles Caldas, mentioned at the AIM Music Connected conference in London on April 30th:
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